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Click here to go back to bdp1 Consulting Ltd. home pageCORPORATE COMMUNICATIONS
ABOUT US WRITING CALCS and INDEXATION FINANCE/ECONOMICS DATA INTEGRATION and VISIONS

OFFERING COMMUNICATIONS SUPPORT,  FROM A CONSUMMATE MARITIME INSIDER...
 
Let us enhance your communications.  We have happily and successfully worked alongside our clients' Advertising, Public Relations (PR) and Investor Relations (IR) agencies. Not surprisingly, we have worked for maritime communications clients, ship performance optimizers, and for shipping intermediaries...little guys reaching industry behemoths with our help. The big guys have benefited also...getting a fresh view on what their advertising  agencies and PR people are telling them (one size does NOT fit all). Send us an email message if we can help your maritime business get its message out to customers, investors & other stakeholders. The email address is bdp1 at conconnect dot com

Ask us about leading communications firm's confusion of ship owner name and vessel name in recent press releases. Details matter, folks.

Send us an email message if we can help your maritime business get its message out to customers, investors & other stakeholders. Writing, interviews, PR and IR Support. The email address is bdp1 at conconnect dot com

Unlike interviews by professional media personnel, these interviews allow the subjects to showcase themselves because they are given proper questions.


bdp1 Booth at a major Internet event circa 1999

Why a small firm in a vast marketing ocean? Your company can stand out in this marketplace where brands are frequently fuzzy and often non-existing. A good marketing plan requires a mix of promotional media but mainly common sense experience in the business. The uses of "Social" are very different depending on what you do. Social media is a new frontier; we are active on Linked-In; Twitter has its moments, and Facebook has not been helpful at all. Remember Hannah Arendt's famous quote: "The most radical revolutionary becomes a conservative the day after the revolution." In this business, tradition matters, in spite of how many outsiders attempt to impose new techniques. We can hit from both sides of the plate.

Because of our hands-on experience, we can work with you to develop and fine-tune a marketing strategy that will work for you. Every marketing arrangement is a little bit different, ranging from conventional PR placements through event production and participation in the social media conversations. We also can help with the actual implementation of the plan, working independently, or in concert with your PR, IR and advertising teams. We have helped with branding, ask for references. Conventional marketing techniques are sometimes wasted on the Maritime business. Often, personal relationships or sheer commodity pricing get in the way and counteract attempts to place a unique branding constellation around a product or service. Let us help you navigate through the fog. 


                                                                     
BRIEFINGS AND SPEECHES:
Presenting complicated information in an easy to understand and actionable way has been a hallmark of bdp1 Consulting Ltd for many years. Providing briefings on important topics, and speaking to corporate groups or conferences has been one of our specialties.

 


TECHNOLOGY: BROCHURES AND PRESS RELEASES
: AT THE INTERSECTION OF TRANSPORTATION AND TECH TRENDS

Many brochures for communications and security products miss their mark because they are written by techies without insight into what the market wants. Let us write your brochure and get deep into the minds and budgets of your target audience. Slick marketing practitioners call it "collateral materials", but an overly technical or inaccurate brochure may be called "collateral damage", if you are not careful.

We did a brochure* for MariTrac LLC which is a sample of our approach and style. Download it here.

Press releases should jump out, and help the Journalist concoct some original prose. Readers can see the difference. Ask us about high impact marketing communication and ask us for brochure/ press references from the worlds of ship operations and maritime communications.

* not all images cleared with their owners. Do not right-click.


PRESS RELEASES, WHITE PAPERS AND ADVERTORIALS:

We have prepared Investor Relations style press releases regarding corporate earnings and events. For software and technology vendors, well written properly researched papers on a slightly niche topic are a great way to sell to transportation professionals and other service providers hoping to pitch these professionals. Let bdp1 Consulting write a white paper for you that can be distributed to an audience of opinion influencers and knowledge leaders. The same format, liberally sprinkled with advertising, can also be used as an Advertorial. We have prepared numerous advertorials- see the writing archive for samples.


PRESENTATIONS, CUSTOM CONTENT, COPY-WRITING, GHOST WRITING:

Powerpoint Presentations with Market Analytics
Ghost Written Speeches (such as "Branding of Shipping Companies", written for the CEO of a NYSE listed shipping company) and Articles 

We have also written articles that appeared under a client's name, and have prepared presentations that were given by Corporate Executives at Conferences and shareholder / Board / investor meetings. We wrote a book chapter regarding movement of industrial minerals at sea, we have written articles for merchant bankers for prestigious annual publications.


The email address is      bdp1 at conconnect dot com
INFO ABOUT US bdp1 Consulting Ltd., based in the New York area,  phone 1 516 606 9088

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